What Exactly is Data Mining?

• Data Mining is a process of extracting previously unknown, valid, and actionable information from large databases and using the information to assist in making informed business decisions.
• Discovering previously unknown relationships in large databases using sophisticated machine learning and modern statistical data analysis techniques.
• Complementing standard statistical analysis to reveal patterns in data that translate into actionable information.
• Sifting through the data warehouse and uncovering critical information you need for strategic decision-making.